Marketing Specialist

POSITION SUMMARY:

The Marketing Specialist plays a key role in supporting the execution of marketing initiatives across both food service and retail channels. This role is highly cross-functional, requiring strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.

This position is best suited for someone who is proactive, solutions-oriented, and able to think beyond assigned tasks, bringing both structure and initiative to day-to-day marketing execution.

Key Responsibilities

Marketing Execution & Support

• Develop and coordinate marketing collateral including presentations, sell sheets, product sheets, and promotional materials

• Support product launches, sample approvals, packaging updates, and customer presentations

• Maintain marketing documentation and ensure consistency across all materials

• Manage marketing forms, product information, and internal documentation

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Event & Tradeshow Support

• Assist in planning and execution of trade shows, customer meetings, and marketing events

• Coordinate booth materials, marketing collaterals, samples, and all other tradeshow assets

• Support on-site setup and execution as needed

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Artwork, Packaging & Sample Coordination

• Coordinate artwork development and updates with internal teams and suppliers

• Assemble launch products for customer presentations and reviews

• Ensure accuracy, quality, and timelines are met for all deliverables

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Cross-Functional Collaboration

• Work closely with Marketing, Sales, Customer Service, Production, and Logistics teams

• Ensure projects are coordinated effectively and delivered on time

• Support resolution of customer inquiries and complaints in collaboration with internal teams

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Data Analysis & Reporting

• Prepare marketing insights to identify trends and opportunities

• Support social media tracking along with campaign and performance analysis

• Conduct competitor research and market analysis to support strategic decisions

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Digital & Social Support (Secondary Responsibility)

• Create and manage content creation for social media and marketing campaigns

• Support scheduling and coordination of posts across platforms

• Monitor engagement and provide basic performance insights

• Stay informed on trends to support ongoing content development

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Administrative & Operational Support

• Assist with budget tracking, invoicing, vendor coordination, and marketing operations

• Maintain organization of marketing assets and inventory

• Support continuous improvement of processes and workflows

Soft Skills

• Creativity & Initiative: Brings fresh ideas for marketing initiatives, presentations, and event execution; takes proactive ownership of projects and seeks opportunities to add value.

• Marketing Mindset: Understands branding, customer engagement, and the importance of aligning all materials and presentations with company standards.

• Communication: Communicates clearly and persuasively in both written and oral form; adapts messaging to suit customers, brokers, and internal teams.

• Attention to Detail/Quality Control: Ensures accuracy and consistency in samples, presentations, and marketing collateral.

• Adaptability: Adjusts quickly to shifting priorities, deadlines, and unexpected challenges; thrives in a dynamic environment.

• Interpersonal Skills: Builds positive relationships with team members, brokers, and customers; maintains professionalism and demonstrates openness to learning.

• Planning & Organization: Prioritizes tasks effectively, manages multiple projects simultaneously, and maintains an organized workflow in a fast-paced environment.

• Problem Solving: Identifies issues quickly, proposes solutions, and escalates when necessary.

• Dependability: Reliable in attendance and execution; follows through on commitments, responds to feedback, and supports team and company goals.

Education/Experience:

• 3+ years of experience in a marketing or marketing support role

• Degree in Marketing, Business, Communications, or related field

• Experience in Foodservice and Retail channels

• Experience supporting marketing initiatives and sales teams

• Familiarity with social media platforms and basic analytics (support level)

• Proficiency in Microsoft Office and collaboration tools (e.g., SharePoint)

• Ability to think critically and problem solve independently

• Excellent communication skills (written and verbal)

• High attention to detail and commitment to accuracy

• A proactive, team-oriented mindset with a willingness to take ownership

• Reliable transportation is required, along with flexibility to travel occasionally for trade shows, events, or customer meetings.

• Ability to stand, walk, and move materials during sample prep, trade shows, and events, including lifting light items (up to 10 lbs) and remaining active for extended periods.

Benefits

• Extended dental, health and vision coverage upon hire.
• RRSP match upon completion of 3 month probationary period.
• Free on-site parking.